1. When you have an offer and dont hide it. You should include a picture of the CD in a prominent location with your phone and web address.

2. Use telemarketing before the promotion to research, build or clean up target account lists for improved results.

3. Use telemarketing after the promotion to ensure that your message is heard and ask for an opportunity to meet.

4. Give a unique URL that points prospects to information specific to your promotion campaign.

5. Personalised all aspects of your direct marketing campaign either via direct mail, phone or the internet.

6. Call your contacts first and tell them a promotional mailer is on its way, which gives you an opportunity to get results.

7. Build a relationship marketing system which includes delivering the right offer to the right prospect at the right time.

8. You should know an organisation pain chain. This includes each person in each area of the company that is affected by not having your solution.

9. Always utilize multiple response mechanism used as toll free numbers, web address, business reply cards.

10. When you get a response unleash a tsunami. Go after the pain chain or everyone in the company that the problem affects…………….

For more information, please visit Qualified Lead

Popularity: 23% [?]